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Getting to Market: How gaining traction affects funding, product-market fit, and everything else

Wed 17 Nov

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Aglantzia

What do Steve Jobs, Bill Gates and Warren Buffet have in common? They each started their business without venture capital. Mark Zuckerberg co-founded Facebook out of his dorm room at Harvard. Sergey Brin and Larry Page wrote and tested the first PageRank algorithms as a graduate project.

Getting to Market: How gaining traction affects funding, product-market fit, and everything else
Getting to Market: How gaining traction affects funding, product-market fit, and everything else

Time & Location

17 Nov 2021, 18:00 – 19:30

Aglantzia, Panepistimiou 1, Aglantzia 2109, Cyprus

About the event

Overview:

What do Steve Jobs, Bill Gates and Warren Buffet have in common? They each started their business without venture capital. Mark Zuckerberg co-founded Facebook out of his dorm room at Harvard. Sergey Brin and Larry Page wrote and tested the first PageRank algorithms as a graduate project at Stanford.

Startup founders often face a curious paralysis. They have a working MVP or prototype, but they believe they can only go to market with funding available.

But what about going to market immediately, under your own steam?

In the B2B market, it can take 6-12 months to close a deal and in that time, your product specifications will be subject to negotiation. In the B2C market, launching with limited functionality allows you to learn about your customers and the consumer lifecycle. 

So why wait until you get funded? Why not start with what you have now? 

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