Content Marketing and Online Customer Engagement for the Cyprus Legal Sector
Tue, 17 May
|Egkomi
The strategic training programme will cover the following issues: Content Marketing, SEO, Inbound Marketing, Audience Segmentation, Content Distribution
Time & Location
17 May 2022, 08:45 – 18 May 2022, 17:15
Egkomi, Achaion 1, Egkomi 2413, Cyprus
About the event
The Cyprus legal sector is bound by formal requirements not to advertise in any form. This advertising is defined as the paid marketing of legal services and specific legal brands or entities, including individual lawyers.
In an age when online marketing and social media play significant roles in informing the general public, the line between advertising and promotion may be difficult to define. Moreover, Cyprus may be at a disadvantage against other jurisdictions, which do not have such restrictions.
For example:
· A legal firm in Cyprus may not directly advertise its presence and services using billboards, magazine adverts, online adverts or related tools;
· A legal firm in Cyprus may advertise content of interest to the general public, as long as this does not contain a commercial solicitation. For example, if a legal firm writes an informative article on company taxation in Cyprus, this article can and frequently is…